Mathijs Bettens

__PROJECT NAME

Maes Interventions


__ROLE

Concept


__DATE

2016

While time isn’t kind to us when we get older, we lose some of our dear friends. Friends who used to hang with us in bars ’till the morning light and got us another beer even when we said we where leaving two bears ago . Some of those friends are gone, lost to the horrendous monster they call a girlfriend, or even worse ‘a wife’ (shivers). These friends need a clear and personal reminder. An intervention maybe.


We all at one point made a doodle, written a telephone number or kept a score from a drinking game on the back of a beer coaster, but what if this beer coaster could be something even more functional? We introduce the Maes intervention Beer coaster.


__PROJECT NAME

Pintjestijd.be


__ROLE

Concept


__DATE

2016

Is it time for a beer? The idea was to make the simplest website you could visit. Go to timeforabeer.be and the website would give you two options: 1) No it’s not yet “pintjestijd”: watch this funny video while you wait ’till the next pintjestijd. 2) Yes! it is pintjestijd: claim your unique coupon-code here to receive 50% discount.


__PROJECT NAME

The Advent Crate Cover


__ROLE

Concept


__DATE

2016

A man should count down to Christmas in a proper way. Behold the Advent Crate Cover! Get yours when you buy a crate of Maes pils in a store or personalise one on our website and give it as a present to your mates. Behind every day slot there is are little surprises, fun jokes, useful tips or discounts. You can personalise these surprises on the site as wel.