Mathijs Bettens

__PROJECT NAME

67cent job


__AWARDS

2x Bronze Caples Awards

Bronze Cresta Award

Bronze Epica Award


__ROLE

Creation


__DATE

2019


Fairtrade

The majority of the cocoa farmers in West Africa earn only 67 cents a day, and that's under the extreme poverty line. The campaign explores what would happen if we here in Belgium only got paid 67 cents a day. And voiced that in a very personal question: “How long would you work for 67 cents?”.