__PROJECT NAME
67cent job
__AWARDS
2x Bronze Caples Awards
Bronze Cresta Award
Bronze Epica Award
__ROLE
Creation
__DATE
2019
Fairtrade
The majority of the cocoa farmers in West Africa earn only 67 cents a day, and that's under the extreme poverty line. The campaign explores what would happen if we here in Belgium only got paid 67 cents a day. And voiced that in a very personal question: “How long would you work for 67 cents?”.