__PROJECT NAME
Sportify
__AWARDS
Future Lions finalist
__ROLE
Creation
Art Direction
Graphic Design
__DATE
2013
D&AD / Department of Health
Our task was to create a campaign that is less about preaching the nutritional value of particular foods but instead focuses on motivating children and adults to take part in regular physical activity. Our idea would need to change behavior. It would need to get people excited about exercising.