__PROJECT NAME
Atticafobie
__ROLE
Concept
Art Direction
__DATE
2024
Overcome your atticaphobia with the OVAM
OVAM suspect that a large number of Flemish people suffer from atticaphobia, a self-coined term for the fear of going into the attic. Why else would so many attics in Flanders be filled with usable items? Often, valuable objects that deserve a second life are instead left forgotten, gathering dust.
βOn the campaign website, visitors do not only find practical tips, β like where to go with their gear β but also a real audiotherapy, developed by the self-proclaimed expert. In a number of sessions, he helps listeners overcome their fear of attics step-by-step, relying on psychological methods like association, introspection and relativisation. It remains an open question whether he has the proper degrees, but the therapy promises to be an effective approach against attic phobia β or at least a good laugh.