Mathijs Bettens

__PROJECT NAME

De slogan is van iedereen


__ROLE

Concept


__DATE

2013

Stad Antwerpen

When Bart De Wever of a right-wing party became the new mayor of Antwerp after years of socialist reign, one of the first things he did was to get rid of the city slogan “‘t Stad is van iedereen” (roughly 'the city belongs to everybody'). One problem: He didn’t present a new one. 


We built a website with a slogan generator so the citizens of Antwerp could pick a new slogan for their city. People could then share their favorite slogans on social media or send in a slogan they created themselves. The slogans that were shared the most were presented to Bart De Wever.