__PROJECT NAME
Missing In Plain Sight
__CLIENT
Child Focus
__ROLE
Concept
Art Direction
AI imaging
__DATE
2025
Winner of De Standaard Solidariteitsprijs 2025
Did you know that 8 out of 10 missing children run away intentionally? They flee from online abuse, domestic violence, or overwhelming mental pressure.
For the first time, Child Focus is shifting the spotlight to early intervention rather than searching after the fact. The print ad shows a teenager who appears to be missing. Look closer, and you see he is still in his own room, already thinking of running away. The message is clear: we must spot the signals before they disappear.
As a reward for winning the main prize, we extended the concept with a second execution, shifting the setting from the teenager’s bedroom to a sports locker room.
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